| Most companies realize that product management, well defined and executed, will result in more revenue. Yet, they struggle to define good product management. They lack a solid job description or an understanding of the PM role, which impairs their ability to hire and retain good product managers. Many organizations in high tech believe that product management is important, but do not have a clear idea what to expect from a product manager. How do you measure their success? What are the primary activities for a product manager? What skills are needed to execute this role successfully? DELIVERABLE: This service provides a detail description of the role of a product manager, defines how many product managers are needed for the company, and directs and leads the hiring process for all new product managers.
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