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| Jim Foxworthy, President |
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This is where you expect to read about my years of experience, my uninterrupted success. Right? Well, I don’t know about you, but I seem to have done it wrong at least as often as I did it right. Funny thing, though. I learned something new every time. Still do. Many of those lessons are explained in the product marketing methodology from Pragmatic Marketing. I saw their first seminar in 1993, and in 2000 joined their team. The student had become the teacher. Today that methodology, daily interaction with real-life situations and a 30-year history of battle scars combine into a force that you can apply in your business. The Chronology I have been a Marine (and will always be). After being honorably discharged, I worked for Ross Perot at EDS, supporting large data centers. Since 1983, I have been with high-tech vendors. Big companies, start-ups, and everything in between. I have even been acquired by Computer Associates – twice. I have sat in nearly every chair: customer support, training, sales, sales management, product management, even did a little development. My ‘home’, though, is product management. “CEO in a microcosm” is what I like to call that job. In my opinion, there is no better training ground for general managers. In 1993, I discovered Pragmatic Marketing. After an extended time using that model, I became an instructor for the vaunted “Practical Product Management” course. I now teach that course and one focused on product development titled, "Requirements That Work". The Philosophy Today, I work with high-tech companies who seek to make business decisions based on the market, not on somebody’s opinion. If you want to build products for some unpredictable future demand, go ahead. I won’t try to stop you. And I hope you succeed. Me? I prefer to work on solutions for known problems. Then take those solutions to a well-defined market segment that will give up money to make those same problems go away. If that sounds like you, we need to talk. jimfoxworthy@marketingforensics.com
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